Introductions

01

Hej! I’m Septian Widaryanto, and I’m excited to create loveable products as a designer at Hypefast, helping their 5+ brands shine. You can explore my current project at Melaka.app 📦 —feel free to share your thoughts or say hi on LinkedIn :) or my email at septianwidaryanto@gmail.com 📩

 

This page is still growing, but I’m happy to share it with you. If you’d like to see my past projects and the story of my mentoring sessions, just scroll below—I’d love your feedback or a friendly greeting!

Study Cases

When Hidden Discounts Hurt Revenue — A Melaka Redesign Story

A

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I led the end-to-end UX research and design initiative to tackle declining conversion rates on the Melaka catalog platform. I partnered with product and brand team to define our hypothesis: Low promo visibility and a lack of purchase urgency.

Read now →

Identify buyer pain points with UAT

B

Transformed buyer frustrations into actionable insights through structured user testing, creating a foundation for user-centered redesign.

(work in progress)

Septian Widaryanto

Study Case

01

Activity Space

02

CV

03

Introductions

01

Hej! I’m Septian Widaryanto, and I’m excited to create loveable products as a designer at Hypefast, helping their 5+ brands shine. You can explore my current project at Melaka.app 📦 —feel free to share your thoughts or say hi on LinkedIn :) or my email at septianwidaryanto@gmail.com 📩

 

This page is still growing, but I’m happy to share it with you. If you’d like to see my past projects and the story of my mentoring sessions, just scroll below—I’d love your feedback or a friendly greeting!

Study Cases

When Hidden Discounts Hurt Revenue — A Melaka Redesign Story

A

I led the end-to-end UX research and design initiative to tackle declining conversion rates on the Melaka catalog platform. I partnered with product and brand team to define our hypothesis: Low promo visibility and a lack of purchase urgency.

Read now →

Identify buyer pain points with UAT

B

Transformed buyer frustrations into actionable insights through structured user testing, creating a foundation for user-centered redesign.

(work in progress)

Septian Widaryanto

Study Case

01

Activity Space

02

CV

03

Introductions

01

Hej! I’m Septian Widaryanto, and I’m excited to create loveable products as a designer at Hypefast, helping their 5+ brands shine. You can explore my current project at Melaka.app 📦 —feel free to share your thoughts or say hi on LinkedIn :) or my email at septianwidaryanto@gmail.com 📩

 

This page is still growing, but I’m happy to share it with you. If you’d like to see my past projects and the story of my mentoring sessions, just scroll below—I’d love your feedback or a friendly greeting!

Study Cases

When Hidden Discounts Hurt Revenue — A Melaka Redesign Story

A

I led the end-to-end UX research and design initiative to tackle declining conversion rates on the Melaka catalog platform. I partnered with product and brand team to define our hypothesis: Low promo visibility and a lack of purchase urgency.

Read now →

Identify buyer pain points with UAT

B

Transformed buyer frustrations into actionable insights through structured user testing, creating a foundation for user-centered redesign.

(work in progress)