Hypefast
Senior Product Designer
Promoted to Senior, meanwhile I did lots of improvement on the Melaka, I also have to:
- Building D2C Websites (0-1) for 3 Brands: Cessa, Bohopanna & Luxcrime from scratch and enhancing their UX.
- Enhancing the Melaka B2B Dashboard & Catalog experience for HDN to support business operations.
- Utilize AI Prompt to Support Design & Research Process.
Product Designer II, Sr. Associate
- Redesigned the Melaka catalog experience [B2C & B2B], improving user navigation and checkout flow, which contributed to a 200% increase in revenue for partnered brands
- Streamlining landing page and CMS updates use Webflow, reducing engineering effort.
- Optimized the design system, accelerating the end-to-end design process by 300% through system enhancements.
- Led and mentored product design interns, fostering skill development and design best practices.
PasarPolis
Senior UI/UX Designer
Promoted to Senior to:
- Collaborate with Lead UI/UX to redesign of the PasarPolis Mitra app, enhancing the user experience through A/B testing and data-driven UX research for 100+ of insurance agents, resulting in improved engagement and sales conversion rates.
- Refined the PasarPolis Mitra design system, ensuring consistency and scalability across new features and platform updates.
UI/UX Designer
- Improved the digital experience for insurance partners, streamlining the sales journey within the Mitra app, leading to higher adoption rates and customer satisfaction.
- Collaborated closely with cross-functional teams (product managers, engineers, and stakeholders) to translate business needs into intuitive, user-centered designs.
Manuva (Formerly Tjetak)
Product Manager
Promoted to PM to:
- Oversaw the development of a Progressive Web App (PWA) for 3PP Tjetak Partner, enhancing usability and operational efficiency.
- Collaborated with researcher to do in-depth user research and usability testing, translating insights into actionable design and product enhancements.
Product Designer
- Developed and standardized reusable design assets, streamlining workflows and ensuring brand consistency across Tjetak’s internal system.
- Designed and delivered intuitive experiences for Tjetak's internal platforms, improving efficiency for internal teams.
Vouch Concierge
UI Designer Freelance (Remote)
Improve the experience of the Booking Facility dashboard and Web Chatbot.
Seekmi
UI Designer
I change my careers from IT Support to an UI Designer.
- Create UI design for Seekmi Partners Website.
- Create UI Android Mobile Platform for Seekmi Drivers.
In my first job at startup, I was explore many features in Figma from this time.
Skills
All about design related:
Design Strategy & Leadership, Design Research, Design System & Interaction Design
Tools I use daily & explore:
Figma, Framer, PostHog, Antigravity, Lovable, DeepSeek, Perplexity, Jira & Confluence.
Education
Business Administration & Management, Master’s Degree
Telkom University
Computer Science, Bachelor Degree
Institut Teknologi Telkom Purwokerto
Mentorship
DBS Foundation by Dicoding
Non-Tech Advisor (UI/UX)
2025
Bangkit Academy
Non-Tech Advisor (UI/UX)
2024
Contact
Email: septianwidaryanto@gmail.com 📩
LinkedIn: in/mseptianwidaryanto