Hi, there!
Hypefast
Senior Product Designer
05/2025 - Present
Promoted to Senior, meanwhile I did lots of improvement on the Melaka, I also have to:
- Building D2C Websites (0-1) for 3 Brand (Cessa, Bohopanna & Luxcrime) Websites from scratch and enhancing their UX.
- Enhancing the Melaka B2B Dashboard & Catalog experience for HDN to support business operations.
- Utilize AI Prompt to Support Design & Research Process
Product Designer II, Sr. Associate
08/2022 - 05/2025
- Redesigned the Melaka catalog experience [B2C & B2B], improving user navigation and checkout flow, which contributed to a 200% increase in revenue for partnered brands
- Spearheaded Webflow management, streamlining landing page and CMS updates, reducing engineering effort.
- Optimized the design system, accelerating the end-to-end design process by 300% through system enhancements.
- Led and mentored product design interns, fostering skill development and design best practices.
PasarPolis
Senior UI/UX Designer
03/2022 - 08/2022
Promoted to Senior to:
- Led the redesign of the PasarPolis Mitra app, enhancing the user experience through A/B testing and data-driven UX research for 100+ of insurance agents, resulting in improved engagement and sales conversion rates.
- Refined the PasarPolis Mitra design system, ensuring consistency and scalability across new features and platform updates.
UI/UX Designer
04/2021- 03/2022
- Improved the digital experience for insurance partners, streamlining the sales journey within the Mitra app, leading to higher adoption rates and customer satisfaction.
- Collaborated closely with cross-functional teams (product managers, engineers, and stakeholders) to translate business needs into intuitive, user-centered designs.
Manuva (Formerly Tjetak)
Product Manager
12/2020- 04/2021
Promoted to PM to:
- Oversaw the development of a Progressive Web App (PWA) for 3PP Tjetak Partner, enhancing usability and operational efficiency.
- Collaborated with researcher to do in-depth user research and usability testing, translating insights into actionable design and product enhancements.
Product Designer
07/2019- 11/2020
- Developed and standardized reusable design assets, streamlining workflows and ensuring brand consistency across Tjetak’s internal system.
- Designed and delivered intuitive experiences for Tjetak's internal platforms, improving efficiency for internal teams.
Vouch Concierge
UI Designer Freelance (Remote)
12/2019- 01/2020
Improve the experience of the Booking Facility dashboard and Web Chatbot.
Seekmi
UI Designer
11/2018- 07/2019
I change my careers from IT Support to an UI Designer.
- Create UI design for Seekmi Partners Website.
- Create UI for Seekmi Drivers for Android Mobile Platform.
In my first job at startup, I was explore many features in Figma from this time.
Education
Business Administration & Management, Master’s Degree
Telkom University
Computer Science, Bachelor Degree
Institut Teknologi Telkom Purwokerto
Mentorship
DBS Foundation by Dicoding
Non-Tech Advisor (UI/UX)
2025
Bangkit Academy
Non-Tech Advisor (UI/UX)
2024
Contact
Email: septianwidaryanto@gmail.com 📩
LinkedIn: in/mseptianwidaryanto